WEBSITE
Caltex Digital Transformation
To approach Caltex’s high-value B2B consumers, VMLY&R built an end-to-end Customer-first online experience that also integrated tools and features that would allow for data collection of potential leads in an engaging manner. Leads collected were engaged via marketing automation. I was involved in the concept and design of the Journey Planner, which helps fleet managers to customise and plan a better journey for their fleet.
Agency
VMLY&R
Project Launched
2019
Live Site
www.caltex.com/sg/business-solutions/fleet-cards/caltex-journey-planner
Role
UI/UX Design
Customise and Plan Fleet Routes
Whether your fleet frequents on one or multiple routes, the Journey Planner allows fleet managers to customise each trip and more. Plan ahead with an overview of 24-hour fuel stops, well-placed workshops, exclusive amenities and establishments where your drivers can rest and recharge.
